Posts tagged "outsource"

Should You Outsource?

November 17th, 2016 Posted by Engagement, Entrepreneur 0 thoughts on “Should You Outsource?”

which hat do you wear

If you outsource certain functions of your business, will you get what you want? Well that all depends. If you like to control everything, or are very particular, no you won’t. But if you are more inclined to think that as long as it gets done, you don’t really care how, yes you will.

Hopefully you sit somewhere in the middle. Maybe you are very particular, but because you have more important things to focus on, if an outsourced, non-core function isn’t completed exactly as you would do it, you can be satisfied.

2 Perspectives: The Buyer’s and the Provider’s

In this week’s Business is ART podcast on the TrueChat Network, our primary topic was Content Marketing, but we touched on outsourcing early in the program.

Two summary points to keep in mind:

  1. From an outsource buyer’s perspective, you want exactly what you want the way you want it.
  2. From an outsource provider’s perspective, you provide what they need, do what you can to provide what they want, but have to draw a line at some point.

Outsource Providers Have Limitations

Why is it important for the buyer to understand the limitations of the provider? Because there are two bottom line reasons outsourcing can make sense:

  1. The provider is an expert at what they do – moreso than you
  2. The provider’s service is THEIR business model – they know what can break it

A third bottom line reason that outsourcing makes sense is that as a small business, you simply can’t wear all of the hats required to run and grow your business. There aren’t enough hours in the day or room on your head. Nor is there enough capital for all of the equipment you may require to be 100% self-sufficient in literally everything your business needs to operate.

It May be Your Best Bet to Outsource

When this is the case, the smarter play, even if you are very particular, is to outsource certain non-core functions, accepting that it will not be done EXACTLY as you want, but if your provider is good, it will at least be what you need – so that you can focus on the more important stuff.

You can listen to the podcast entitled “Content Marketing – Does it Make a Difference?” by clicking here.

Planning in advance can help make the outsourcing decision for you. You can build a better strategic and business plan by following the process I describe in my book Business is ART available now at Amazon by clicking here or by completing my online training based on Business is ART by clicking here.

5 Ways to Deal With Doubt

February 11th, 2016 Posted by Behavior, Delegate, Entrepreneur, Goal, Leadership, Objective, Owner 0 thoughts on “5 Ways to Deal With Doubt”
dealing with doubt

Photo courtesy

The Serial (Entrepreneur) Killer

You don’t have to own a business to act with an entrepreneur’s spirit. You can take ownership in whatever role you play, no matter how big or how small the company or organization.

In this week’s podcast – The Serial (Entrepreneur) Killer – my guest, Pat Thackery, and I discussed some things that are sure-fire ways to kill an entrepreneur’s dreams. Some of the primary killers we discussed included:

  • Not surrounding yourself with smart people (hopefully smarter than you)
  • Freaking out over the daily numbers
  • Micromanagement (the “I gotta do it myself” syndrome)
  • Assuming that being the owner makes you better than the employees
  • Not setting a clear vision for your business
  • Not having and being flexible enough to adjust your plan

Doubt – 1 of the Biggest Killers

But there are several other things that can kill the entrepreneur’s dream. One of the biggest is doubt. Unless you’re a narcissist, you probably have at least some doubts. That’s only natural. How you handle them is what is important.

There are many schools of thought out there but here are a few things you might try to keep your doubts in check.

  1. Identify your strengths. What makes you good at the things you do and how can you play to those strengths in your entrepreneurial endeavors?
  2. Identify your blind spots. Ask people who know you well, and don’t get defensive or angry with them when they are honest with you. Thank them for their input, then start thinking about how to “cover” the blind spot. Is it something you can turn in to a strength, or is it something that will save you a whole lot of time, energy, focus and heartache if you “outsource” it to someone else?
  3. Change your perspective. Don’t get caught up in a mode of saying “I can’t do this” in a whiney, defeatist kind of way.  Start practicing the “I can’t do this, and therefore I am going to get someone to do it for me – because my talents are better spent on other tasks” kind of way.
  4. Set small, achievable objectives that lead to bigger goals. If you set huge objectives right out of the gate, you will begin to lose faith when it appears to be taking too long to reach them. Set smaller milestones and objectives along the way. Celebrate when you hit them, double down and make adjustments when you don’t…but keep moving.
  5. Practice saying “I’ve got this. I can do this.” In my recent article at, I discuss the topic of luck. In it I ask and answer the question “Does luck exist?” Studies show that to a great extent we create luck and that a major key to it is simply believing.

You’ve got this.

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